3/14/2023 0 Comments Ebay sign me out of all devicesWith a relevant distribution of keywords, your listing will be ranked high in target buyers’ search results and, through greater exposure, achieve greater sales.īeyond SEO, you can improve your listings’ visibility with eBay Promoted Listings. Keep your listings’ rankings high by always using keywords meaningfully where appropriate. If you aimlessly add keywords that are frequently searched, Cassini will detect that your listing isn’t relevant to your buyers. While you want to distribute these keywords throughout your listing, avoid keyword stuffing. Then, incorporate those keywords throughout your listing. Once you’ve compiled a list of keywords, you can narrow down your list to the most popular words and phrases. These keywords are most likely searched frequently by buyers since the listings are ranking high. Do a search on eBay for products that are identical and similar to yours, and note which keywords are most frequently used in the top-ranking listings. Terapeak shows how many active eBay listings there are, along with other metrics, associated with your suggested keywords. You can take advantage of the eBay-specific keyword tool Terapeak or use a more general keyword tool, such as Ahrefs or Google Keyword Planner, to generate a list of keywords that buyers are frequently searching. There are a few key ways to find out which keywords your buyers are frequently searching. When the keywords in your listing match with your buyers’ search terms, your product is considered to be more relevant for that shopper by Cassini. It considers what would be most relevant to the shopper to select which listings rank highest.Ī key factor in determining this “relevance” is keyword usage. These search rankings are determined by eBay’s search engine, Cassini. With this reasoning, a listing that ranks high in eBay’s search results will likely attract greater sales than one with a lower ranking. To save time, they’d rather opt for one of the first results that they see. Online shoppers don’t want to browse through pages of products. Shoppers then have the knowledge they need to feel confident in making a purchase. With a curated selection of product photos, your listing will give shoppers a clear idea of what to expect from your product. Besides meeting the marketplace’s guidelines, following these rules eliminates distracting elements and keeps buyers focused on your products. eBay asks that sellers keep product images clean with an uncluttered background and no text or borders. Include a variety of photos that show off your products at different angles to provide shoppers with a better sense of your items. Pictures should be 1600 pixels on the longest side to optimize for mobile. eBay requires photos to be at least 500 pixels on the longest side. Well-lit, colorful, high-res photos build buyers’ confidence in your products-they can clearly examine your items’ details, so they feel ready to make a purchase. To make the right first impression, here are a few tips for curating your eBay product photos: Through color, image quality, and more, product photos help buyers assess whether they want to purchase the item. Use high-quality photosīecause online eBay shoppers can’t see your products in-person, your item photos matter a great deal. By improving the intuitive factors of your listing with these strategies, you’ll build buyers’ trust in your eBay business and give a boost to your sales. This finding means that the intuitive factors of your eBay listings-aesthetics, professionalism, visibility-often have the biggest impact on whether shoppers purchase your eBay products.Ĭonsidering this research, we’ve outlined 10 tips that speak to shoppers’ associative reasoning. How do you build that buyer relationship? Appeal to shoppers’ intuitive reasoning.Īccording to Harvard Business Review, people rely on their associative reasoning system-based on personal experience and intuition-when making risky decisions, such as an online purchase. ![]() When trust is high, shoppers focus less on the potential risks of online shopping and feel ready to make a purchase. ![]() The key to securing your online sales, eBay or not, is building buyers’ trust in your business. To help boost your sales, we’ll cover 10 tips to craft a top-selling eBay listing that builds buyers’ trust in your products and encourages them to make a purchase. Visibility, pricing, photos, and more all influence your shoppers’ perspective of your listing and whether they make a purchase. With more merchants selling the same items, sellers have to carefully create their listings to stand out and attract buyers. The marketplace still has unique products, but its product categories have become more saturated. Buyers came to eBay to find unique products-collectibles, antiques, used goods-so sales depended on how your item selection fit with demand on eBay. When eBay first launched, your success as a seller depended on what items you were selling.
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