3/11/2023 0 Comments Chargify risk engine![]() “We concentrate on the key models, and customers include independent garages, but also chains like Kwik Fit and Halfords, while other uses include the London Fire Brigade, so they know where to cut into a car when rescuing drivers in major road traffic accidents. ![]() Autodata provides these information services in 17 languages for 18,000 vehicles. Autodata takes that manufacturer’s information and put it through an editorial process to create a normalised language – and it is that which makes a huge difference for our customers,” Brooks says. Each has their own terminology, philosophy and norms. A mechanic or technician switching between information from manufacturers is akin to switching programming languages. “We take the manufacturer’s data and put it in the same place, so that the user has access to typical service information, repair and diagnostic data. “In the independent garage market they are servicing a variety of models, they can buy information direct from Ford for example, but typically you need access to multiple manufacturers. “Now cars have ever increasing instrumentation points and computer units and their own networks.” Autodata provides its customers with a library of information and services on the entire traffic jam of cars available in markets across Europe, Australia and New Zealand. “The complexity of cars means you can no longer turn up with a spanner,” Brooks says of the technology evolution that has occurred to garages. This isn’t just a story of technology changing the business model of Autodata, technology has changed cars, and with the rapid development of self-drive cars will continue to do so in coming years. Brooks uses other cloud tools from Mandrill and Gmail, as well as Zendesk customer services to connect up all the customer touch points,” he says. “Customers will shortly be able to manage their accounts themselves,” he says of a subscription system and API that provides users with data and interfaces with the Chargify recurring billing system. As ever when a business moves from a producer mind set to a service provider mind set, Autodata now has closer direct relationships with its community and that too requires a digital lens. In restyling its business, what Autodata has done is not look for an easy revenue stream win, but looked at the exciting new ways of delivering its valuable material to customers. On a tour of the impressive engine room of the business, Brooks introduces me to authors, artists and former-engineers, painstakingly creating unique material for a demanding set of customers. That’s not to say it no longer has all those quality and customer care tenants of successful publishers. The outcome is that today Autodata is essentially a digital business, providing digital services to a range of customers it has become a service provider rather than a publisher. So we stopped publishing books straightaway and embedded an online strategy review with the product leaders,” Brooks explains. “Three-and-a-half years ago, the new CEO Rod Williams decided to bring the company fully into the digital era.
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